Argosy University is an institution of higher learning that falls under the EDMC umbrella of universities. With 19 campuses across America and a robust online learning component, Argosy is in the business of transforming lives through education with the intention of making an impact on the communities they serve.
Brand33 was brought in to reposition and re-energize the brand. Immediately the models and spokespeople were banished. Why? There’s no better way to tell this story than with the actual people whose lives have been touched by this unique educational experience.
FIVE DEGREES OF SUCCESS
The five videos shown here are just a few of the success stories we were treated to. These dynamic people, with their drive, dedication, and unwavering focus on helping their communities, are truly amazing. We worked with our good friends at About Face Media to make their accomplishments come to life.
CONSISTENT BRAND LOOK
The origins are from the Japanese "Ji kyu Consistency over time is what builds a brand. Regardless of whether it is digital or print, it must have the same voice, tone and visual cues to ensure that users have the same brand experience across all touchpoints.
After establishing brand guidelines, we applied these standards to every element of the marketing plan; social media, localized advertising, national advertising, printed collateral, website and mobile applications.
