Beginning in 2018, Gallagher became a Legacy Partner of the Chicago Cubs and gained the naming right to then ‘Park at the Park.’ We helped transform this green space next to Wrigley Field into Gallagher Way.
Gallagher Way is a place for fans, neighbors, and families to gather on and off game days in the Wrigleyville neighborhood of Chicago. The space is a great venue for all kinds of activities before Cubs home games along with community events, such as: farmers markets, movie nights, concerts and exercise classes.
BUILDING SIGNAGE AND STYLONS
To generate excitement around the ideal partnership between Gallagher and the Cubs, we announced and activated the partnership by developing creative for social media, placing posters in the front lobby of Chicagoland Gallagher offices, and designing a landing page describing the partnership.
GALLAGHER WAY AND WRIGLEY FIELD
We continue to advertise the Gallagher brand and promote community events within the space with environmental, digital and print applications.
A COMMUNITY GATHERING PLACE
We continue to advertise the Gallagher brand and promote community events within the space with environmental, digital and print applications.
COMMUNITY CONNECTIONS SERIES
In 2021, we produced and edited a series in which Gallagher teamed up with Cubs legend, Lee Smith, to honor heroes from around the Chicago community.
