GROWING CLOSER TO COMMUNITIES

As the official insurance brokerage partner and risk management partner of the Jacksonville Jaguars, Gallagher is proud to bring branded club experiences to TIAA Bank Field, alongside community investment opportunities.

In the summer of 2021, Gallagher launched a multi-year partnership with the Jacksonville Jaguars.

It’s a natural pairing. Both organizations value family, legacy, and the community. This partnership not only provides Gallagher with significant branding opportunities at TIAA Bank Field, but the two organizations are partnering for good in the community, too, through initiatives such as the Literacy Takeover, featuring Jaguars players teaming up with schools on the eastside of Jacksonville to help get students interested in reading.

THE GALLAGHER CLUB

Gallagher has the naming rights to the two premium club spaces at TIAA Bank Field, bringing the east and west sides of the stadium a top-notch experience. We helped bring the Gallagher brand to life in both club spaces, through various assets including: Club logo signage, and elevator and wall signage with brand messaging. 
An important consideration while designing these spaces was: how do we incorporate messaging that helps tell the Gallagher brand story, while connecting to the Jaguars organization? We settled on key phrases that resonate with both organizations, including headlines like: “Face your future with confidence.” And “Community. Confidence. Competitive Spirit.”

BRANDING OPPORTUNITIES AT TIAA BANK FIELD

Given The Gallagher Club helped us tell parts of their brand story that are more emotional, we used the other placement opportunities throughout TIAA Bank Field to communicate what Gallagher does. We helped Gallagher implement the right branding assets and logos for LED’s within the stadium, awnings and a brand placement on the large screen.

SOCIAL MEDIA PROMOTION

There are many annual events that we help promote from the Gallagher side. For example, we help create assets for the start and end of Jacksonville’s season and for various community events throughout the year.

BRAND IMPACT

Bringing a brand to life in various spaces in a dynamic and fast-paced environment is a fun challenge. It’s even better when there’s overlap between the two brands. In this case, it’s clear there’s cultural alignment in values between Gallagher and the Jaguars. Nearly 540,000 fans visit TIAA Bank Field on an annual basis, and the coverage of home games gets 9 million pairs of eyeballs on average. This exposure is helping to generate more awareness for Gallagher.

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