Along with a rock-solid reputation for quality and value, American Honda Motor Company is also known for its exciting performance and ground-breaking innovation. Epitomizing these qualities is their Powersports division, which builds, races, markets and sells motorcycles, ATVs and side-by-side vehicles. In partnership with Dailey Advertising, Honda’s agency of record, we at Brand33 have been creating, developing and delivering their model year showroom brochures since 2009. These printed brochures and downloadable PDFs capture the thrill of riding and convey to the consumer the quality of manufacturing and the level of technology offered by Honda products.
CONSISTENT INTEGRATION
In addition, we developed new Powersports product launch brochures, showroom point-of-purchase materials, and provided photography art direction. In each application, the brand voice and tone is delivered with a visceral quality in bold action photography and with insightful product features and specifications.
THE POWER OF PARTNERSHIP
Working with partners; renowned agency Dailey, local printer Primary Color and Honda's Powersports division, we took the lead in developing an innovative new Marketing On-Demand portal that gives their national dealer network the hands-on accessibility to order, create and track their branded marketing materials.
SHOWROOM SAVVY
In Honda showrooms, capturing the attention of consumers and delivering emotional and relevant brand communication is vital. Coinciding with the launch of their independent rear suspension ATVs, we developed banners, on-product displays and hang tags to clearly communicate the features and advantages of this major addition to the lineup.
