With over 30 years in the US, Mitsubishi Motors prides itself in building vehicles for individuals. Adventurous people who take pride in what they drive, and expect distinctive styling, dynamic performance and leading-edge technology.
OUR SHARED OBSESSION
Reflecting Mitsubishi's enduring passion for designing bold cars, we set out to create a compelling showroom collateral program. With aspirational photography and language that speaks to the target's independent spirit, the work celebrates individuality, and invites exploration and consumer engagement.
PRODUCT DISCOVERY
Every product has a story. With high-tech products, such as an automobile, even product features can play a key role. We strive to discover those stories within the story — in this case, Mitsubishi's extensive wind tunnel testing to help enhance overall vehicle aerodynamics.
A LASTING IMPRESSION
By showcasing the vehicles in aspirational, yet authentic scenarios, and by communicating relevant ideas in target-appropriate language, we helped to elevate prevailing impressions about the Mitsubishi brand.
